Welcome to Mispriced Markets

I am a private investor who has been joyfully pursuing the fine art of value investing for over 20 years. I have designed this website to be part blog, part investment newsletter and part investor resource. I have no official financial credentials to lend any legitimacy to this project. What I do have, though, is an astonishingly good track record...

Growth of $10,000

If my portfolio had been a mutual fund and someone had invested $10,000 in it in 1996 and hadn't taken any money out along the way, they would have seen their money grow to just over $10 million 21 years later.

Graph of my portfolio performance

Get all the gory details on this run of outperformance in the Track Record section. (Spoiler alert: there's a catch.) To see what stocks I hold in my portfolio right now, check out the Mispriced Markets Portfolio.

My goal for this website is to
Edify, Enlighten and Entertain.


If you are new to investing or are curious to see the approach that I’ve taken to consistently beat the market over the years, I’d encourage you to check out my series of tutorials, found under Value Investing 101. Here, I explain my core value investing philosophy, lay out the basic framework I follow and dive into the nuts and bolts of how to go about analyzing a new stock.


In the Mispriced Markets Portfolio section, I’ll be posting a list of my own personal holdings. You can see exactly what I own and why I own it. I’ll try to include detailed write ups on any new companies that make it onto the list as well as updates on existing holdings as new developments arise. Hopefully, there will be some ideas there that you can apply to your own portfolio. At the very least, you might enjoy seeing how another investor deals with the vicissitudes of the market.


The blog section of this website is going to be a wide-ranging exploration of value investing and the markets. Research projects, market commentary, investor tools and company analysis will all find a home here. This is a pet project of mine and is meant to be fun. If you have any comments, questions, suggestions or just want to chat, please don't hesitate to send me an email at mispricedmarkets@gmail.com. I love hearing from my fellow investors.

Investing has been a lifelong passion of mine. I love the challenge, the excitement, the rewards and even the frustration of it. Hopefully there are others out there who share the same enthusiasm for the markets that I do. If you are one of those people, this blog is for you!

John Cole